.. to positively contribute to the understanding of how to create fashion and leave a minimal environmental footprint. Being a spokes-brand for a vision where brands & consumer, together, act hand in hand to reduce the environmental footprint of the industry; actively making efforts to reduce our strain on this great-mother-fucking-earth.

To make this vision possible, we have created 4 distinct guidelines in which our clothes need to tick off three of four boxes to be created and put up for sale.