COMBINING ESSENTIAL CORE PIECES OF YOUR WARDROBE WITH INSPIRATION FROM HEAVY METAL, LOW-CULTURE, ANTI-ESTABLISHMENT AND A GREEN CAUSE. WITH AN OBLIGATION TO MINIMIZE THE WASTE ISSUE WHICH IS A CONCERNING PART OF OUR SOCIETY BY RE-INVENTING VINTAGE.

PREVIOUSLY WORN VINTAGE T-SHIRTS IN LIMITED AND SMALL PRINTED BATCHES CONTAINING THE NERVE OF VINTAGE WEAR. NOT SCARED OF RE-PRINTING THE ALREADY PRINTED, GIVING EACH PRODUCT ITS OWN DISTINCT LOOK, YET UNDERSTANDING THE BEAUTY OF EACH GARMENT SHOWING ITS PAST.

WITH A PRECONCEIVED NOTION THAT ONE FIT IS DESTINED TO FIT ALL WHO FOLLOWS THE MANTRA OF ‘MADE FOR MAYHEM’ AS 12OZ DENIM IS MADE IN A SMALL ASSORTMENT, PERCEPTIVE TO THE ESSENCE UNDERSTANDING ALL MUST GO BEFORE NEW CAN BE CREATED.

WITH A FUTURE IN CUSTOMIZATION OF GOODS, WHERE EACH PRODUCT IS A PIECE OF ITS OWN. KEEPING PRODUCTION EUROPEAN BOUND AND IN SMALL BATCHES AS A WAY TO FOLLOW THE CAUSE OF SUSTAINABLE THINKING - INSTEAD OF BIG SCALE ALL-MUST-GO-SALE MENTALITY.

PERCEIVING OUR NEW WORLD MENTAL STATE, WHERE PRODUCTS ARE MADE BY HEART AND WITH EACH INDIVIDUAL IN MIND.