.. to positively contribute to the understanding of how to create fashion and leave a minimal environmental footprint. Being a spokes-brand for a vision where brands & consumer, together, act hand in hand to reduce the environmental footprint of the industry; actively making efforts to reduce our strain on this great-mother-fucking-earth.
To make this vision possible, we have created 4 distinct guidelines in which our clothes need to tick off three of four boxes to be created and put up for sale.
We believe in after life. Firmly believing that turning actual trash into treasure can make a big difference to reduce footprint. For us the quote "One man's trash is another man's treasure" is not just a quote, it's how 50% of our production is being developed. That's why we focus on upcycling discarded and previously worn items or re-cycled textiles - like our resurrected tee's and Hawaiian shirts. We also buy discarded deadstock that no other companies want to use. Making riches from rags, and bringing back life to what seems dead to others. See all resurrected products.